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IT Cosmetics hosting wellness retreat in London to introduce CC+ Glow

Chloe Burney
10 February 2023

IT Cosmetics’ ‘World of Wellness’ pop-up retreat is opening its doors in London on 11 February for one day only, introducing the city to its newest launch - CC+ Glow.

The World Of Wellness, the brand’s very first pop-up retreat, celebrates the launch of its new CC+ Nude Glow. Renowned for its skin-benefiting CC creams and cosmetics, the brand's newest glow-enhancing iteration was launched exclusively on Cult Beauty on 1 February, and will be available nationwide from 15 February.

With a series of curated experiences, visitors can take part in activities from sleep clinics and ear-seed acupressure, to being shade matched by professional makeup artist and IT Cosmetics Ambassador for UK and Ireland, Rose Gallagher.

What's more, there will be a ceramics class and a chance to receive personalised engraving on the bestselling Heavenly Luxe Foundation & Concealer Brush. Photographer Sarah Brown will also be on-hand to create the perfect Glow portraits.

IT Cosmetics will host a series of ‘in conversation with’ sessions on the second floor of the Townhouse with female voices including ambassador Nadiya Hussain and body-positive influencer Alex Light. Tickets will be priced at £5 and available to purchase through Eventbrite. 100% of the proceeds will be donated to Mental Health UK, Cult Beauty's charity partner.

Shreshta Jana, General Manager IT Cosmetics, commented: "IT Cosmetics has always strived to change the conversation around beauty, building a community that celebrates confidence and empowers everyone to feel like the best version of themselves.

"With this pop-up, we hope to share these values and our incredible products, including the new CC+ Nude Glow with local talent, press & consumers. Our mission is for you to leave the World of Wellness glowing both inside and out!"

The pop-up is open from 10am-7pm at Townhouse, 189 Piccadilly, W1J 9ES.

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