L'Occitane's new mission statement champions people and nature

L'Occitane Group, the owner of L'Occitane and Elemis, has unveiled its new corporate mission statement, proclaiming "with empowerment we positively impact people and regenerate nature".

The new corporate mission represents the next phase of the company's transformation into a "geographically balanced, multi-brand group". The three core principles of the mission are to empower, ensure the group's actions have a positive impact on people and regenerate nature.

To empower, L'Occitane hopes to inspire innovation and unlock new opportunities for its stakeholders, as well as bring value to its consumers and communities.

To ensure the group's actions have a positive impact on people, L'Occitane will strengthen its commitment to the communities involved in ethical sourcing, design, manufacture and sale of its goods.

To regenerate nature, the group will focus on nature and how the positive actions of all employees can have a direct impact on it.

To protect the mission over time and incorporate it into decision-making, L'Occitane has approved amending the company’s 'Articles of Association' to include ESG considerations. The group has also created a Sustainability Committee, with each member of the leadership team now a steward of the group's mission.

Reinold Geiger, Chairman of the L'Occitane Group, said: "The most meaningful way to make a difference in this rapidly changing world is to work together. In that sense, the mission is what links and drives us: a genuine desire to have a positive impact on both people and nature."

André Hoffmann, CEO of the L'Occitane Group, added: "The essence of the mission has always been fundamental to our business. However, as we continue to grow and welcome new brands on board, we recognise the importance of underlining our shared ambitions.

"We believe this is the perfect time in our evolution to introduce a new corporate mission that resonates with and involves all our stakeholders. As a group of synergistic brands, our clear mission will enable us to move forward together in a spirit of collaboration, mutual respect and unity."