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Look Fabulous Forever acquires UK beauty manufacturer Creative Cosmetics

Sophie Smith
04 July 2023

Look Fabulous Forever has acquired UK beauty manufacturer Creative Cosmetics, giving the brand an "unprecedented opportunity to grow".

Founded by Tricia Cusden in 2013, Look Fabulous Forever is dedicated to providing pro-age cosmetics and skincare solutions.

Creative Cosmetics is the primary manufacturer of the brand's makeup. It also produces colour cosmetics including nail varnish for a number of other UK brands.

The acquisition of the Ipswich-based company marks a "significant milestone" in Look Fabulous Forever's growth.

As part of this, the brand intends to significantly scale up its volume of makeup production in the UK.

Look Fabulous Forever will also retain key members of the Creative Cosmetics team, ensuring a "smooth transition and leveraging their expertise to continue delivering outstanding products to customers".

Anna Cusden, Managing Director of Look Fabulous Forever, said: "For 10 years, Creative Cosmetics has provided us with great makeup and an amazing level of highly personal service.

"We are very excited by the potential the business has to service UK brands looking not only for quality products, but also flexibility in production.

"Our intention is to build on Creative Cosmetics’ existing reputation for quality and innovation to increase UK manufacturing of makeup, boosting productivity and growth.

"Post-Brexit, we are ideally positioned to offer UK brands a manufacturing solution closer to home, reducing complexity and cost in the supply chain."


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