LYMA Skincare names Harrods as exclusive retail partner for UK

Following the success of its direct-to-consumer launch, LYMA Skincare has announced its first global retail partners. 

As part of an exclusive agreement for the UK, LYMA Skincare is now available at Harrods.

Working alongside production company MEGA Creative, the LYMA in-house creative team have designed a bespoke point of sale that can be found at Harrods Beauty Hall in London.

This allows customers to experience the "future of wellness", with experts available to explain how the LYMA products work together to optimise and engineer the skin and human body.

Harrods marks the first retail partner to stock the brand's full portfolio of products, including the LYMA Supplement, LYMA Laser and newly-launched LYMA Skincare.

Other exclusive retailers for LYMA Skincare include GOOP in the US, Joyce Beauty in Hong Kong and Luisaviaroma in Italy.

Lucy Goff, Founder of LYMA, said: "We’re incredibly excited to announce Harrods, Goop and Joyce Beauty as our exclusive LYMA Skincare retail partners.

"We’re working with the best retailers in the world, who truly understand and believe in the ethos of our products and have a proven track record of success with selling the LYMA Laser and/or the LYMA Supplement. We can’t wait to hear the reaction from even more customers around the world."

Founded in 2018, luxury well-tech brand LYMA was inspired by founder Lucy Goff's own health struggles with septicaemia, after the birth of her daughter in 2012.

The brand first launched with The LYMA Supplement and later introduced The LYMA Laser, which it describes as the "world's most powerful at-home beauty device".

For its latest innovation, the brand launched into the skincare category in June with a new Serum and Cream Starter Kit.

Informed by the science of epigenetics, the products address the eight mechanisms of skin ageing to "stimulate unprecedented transformation to the appearance and future of your skin".

Epigenetics is known as the study of how our genes operate and how external factors can impact them. According to LYMA, this understanding means its products can now turn the epigenetic clock backwards by addressing the factors that are causing genes to age.

The skincare also features over 80% actives. Whereas traditional skincare is typically formulated with a 20:80 ratio of water to actives, LYMA said it's skincare marks the first formulation bio-engineered with 80:20 ratio of active ingredients to water.