NET-A-PORTER adds Hermès Beauty and more to its curated offering
Luxury e-tailer NET-A-PORTER has introduced new beauty brands to its offering, including Hermès Beauty, Gezeiten and Auteur as well as an exclusive kit curated by Joanna Czech.
NET-A-PORTER has enriched its 'authoritative product edit' with fan favourite Hermès Beauty. The heritage-focused range includes everything from lipsticks to powders, with smooth textures that were once inspired by the brand’s luxury leather goods. What’s more, its range of indulgent fragrances is now available online.
Gezeiten is also coming to the e-tailer’s portfolio on 18 September. Developed in Germany with one of the world’s leading skincare laboratories, Gezeiten combines pioneering biotechnology with an understanding of cellular rhythms to create a skincare range that works in harmony with the body’s circadian rhythm and the skin’s natural microbiome.
At the same time, Auteur, the high-active skincare brand, is launching. The products are designed to accelerate the skin’s natural repair functions, bridging the gap between clinical and luxury skincare.
NET-A-PORTER’s audience of nine million can now also shop the exclusive beauty kit, which was curated in collaboration with skincare expert Joanna Czech. Designed to achieve customers’ skin goals from the comfort of their homes, it contains a selection of must-have products.
Joanna Czech commented: "I hope you enjoy discovering some of my favourite beauty staples, including the products I love to use myself and recommend to my clients around the world."
Earlier this year, Net-A-Porter revealed trends that helped shape the business as it celebrated 10 years of beauty. Over the past decade, 6.5 million beauty products were sold at Net-A-Porter, a new report has revealed. In a presentation, hosted by the luxury retailer in April, Net-A-Porter said that is has sold an average of 1,800 beauty items daily since it launched the category in 2013.