P&G acquires Mielle Organics

Textured haircare brand Mielle Organics is set to join P&G in a move that hopes to further expand access to healthy hair products and services for Black women around the world.

Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics is a Black-founded, women-led beauty brand that is rooted in natural ingredients. The brand's products span skincare, haircare, vitamins and accessories, all designed for Black women.

Following the acquisition, the beauty brand will continue to be led by Co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and will operate as an independent subsidiary of P&G Beauty.

In addition, Mielle Organics and P&G have each committed $10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.

Monique Rodriguez, Co-founder and CEO of Mielle Organics, said: “From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the haircare and beauty businesses.

"This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves. I am thrilled that we will make an even greater impact in how we give back to the community.”

Lela Coffey, VP of P&G’s multicultural hair care business, said: “Monique, Melvin and their entire team have done an incredible job building Mielle Organics into a leading hair care brand beloved by millions of Black women, and we’re excited to help them continue their success."

"P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision – including increased access in Black and Brown communities and investing in research and innovation – while enabling the core tenets of their success to continue as they are today.”