Puig unveils new visual identity ahead of Spanish IPO

Puig, the owner of Charlotte Tilbury and Byredo, has unveiled a new visual identity, signalling a "new chapter" ahead of its launch on Spain's stock exchanges tomorrow, 3 May.

The new logo was created by French art and design agency M/M and takes inspiration from the original work of Swiss designer Yves Zimmerman for the company in the 1960s.

It includes a bespoke typeface, which reinterprets the Méridien typeface from 1955 that was created by Adrian Frutiger and which Zimmerman then established for Puig over 50 years ago.

The logo design also boasts a new symbol, with a curvilinear shape that comes in shades of grey and white.

"At this transformational moment for Puig, we wanted to reinforce who we are, what we do and what we stand for: a Home of Creativity," said Marc Puig, Chairman, CEO and the third generation of his family to head up the business.

"We are connecting our long history with our commitment to innovation, our discretion with our sensitivity as a nurturing place where brands can shine, people can grow and ideas are celebrated."

Puig's previous log

The company, which is celebrating its 100th anniversary this year, will use its new logo for the first time during a bell ringing ceremony at the Barcelona stock exchange on 3 May.

It will also launch on the stock exchanges in Madrid, Bilbao and Valencia, with the Puig family retaining a majority stake in the business and the "vast" majority of voting rights.

Puig said on Tuesday it had set the final price for its initial public offering (IPO) at €24.50 a share and it is understood to mark Spain's largest IPO in almost a decade.

"It is important for any family business to have the right checks and balances in place, particularly during generational transitions," said Marc Puig in a statement last month.

"We believe that the balance of being a family-owned company that is also subject to market accountability will allow us to better compete in the international beauty market during the next phase of the company’s development."

Reports last month suggested that the company plans to further diversify into skincare and makeup, as well as prioritise brands it owns outright rather than licences, which are said to be expensive to renew and disruptive when they lapse.

Established in 1914, Puig has an expansive portfolio of brands, including Paco Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, and Dr. Barbara Sturm, amongst others.

The group, which sells its products in more than 150 countries, recorded net revenues of €4,304 million in 2023.