Revieve introduces new AI-powered beauty experiences with Google Cloud

Beauty tech company Revieve has strengthened its partnership with Google Cloud, introducing two AI-powered makeup experiences to "redefine personalised beauty shopping".

The new innovations are designed to provide a personalised and interactive beauty shopping experience for consumers.

Focused on enriching the consumer journey, the platforms will allow users to explore different products and colours through advanced virtual try-on capabilities, catering to all styles and financial preferences, from luxury to everyday makeup.

The first experience, called Match My Look, will allow users to upload any makeup look for comprehensive analysis. Meanwhile, the Shop the Look platform will offer personalised product recommendations tailored to the user's chosen look.

The possible benefits for brands and retailers:

• Deep customer engagement: Crafting interactive and engaging experiences that build strong brand loyalty.
• Boosting sales: Enhanced conversion rates through personalised recommendations and virtual try-ons.
• Agility in trend responsiveness: Rapid adaptation to beauty trends with minimal investment.
• Cost-effective marketing strategies: Flexibility and efficiency in marketing, avoiding the need for costly predefined looks.
• Gaining consumer insights: Accessing data for informed marketing and inventory decisions.
• Empowering retail staff: Providing tools for real-time, personalised beauty solutions in-store.

Sampo Parkkinen, CEO of Revieve, said: "This launch is a significant step in our ongoing partnership with Google Cloud.

"Through this collaboration, we are able to leverage cutting-edge technology to enhance our offerings and better serve our customers in the beauty industry."

Paul Tepfenhart, Global Director of Retail & Consumer Strategy at Google Cloud, added: "We are excited about our collaboration with Revieve in the makeup industry, leveraging our Vertex AI technology.

"This partnership is a great example of using technology to innovate and enhance consumer experiences, setting new standards in personalized beauty shopping."