Schwarzkopf initiates Dove Cameron and her icy locks to its ambassador hall of fame
Schwarzkopf, the professional hair expert, has announced that Emmy-award-winning actress and singer Dove Cameron is its newest Global Brand Ambassador. The 125-year-old brand aims to target a broader audience by tapping into Cameron's film, television, and music career.
With Schwarzkopf defining 2024 as “the year of the blonde” Cameron’s icy locks make her the perfect candidate to be the front of the brand’s social media campaigns to discuss its blonde innovations.
The haircare company follows up on the launch of its "What Story Will You Tell?" campaign with the announcement of a new brand ambassador. The campaign, which launched on 5 March, featured Global Brand Ambassador Sofia Vergara and Global Color Ambassador Chris Appleton.
In December, Cameron released the first volume of her two-part debut album, Alchemical: Volume 1. She is expected to release the second volume later this year. Not only has her film and music career transformed, but so has her hair. Over her decade-long career, we've seen the star colour her hair from blonde to black and even red. So, as a long-time fan of Schwarzkopf products, she's the perfect fit for this new role.
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Dove Cameron said: "I am so excited to be Schwarzkopf's new Brand Ambassador. This partnership means a lot to me because it's a brand that I actually use and have loved for such a long time. My hair journey started when I was only 8 years old when I became obsessed with the power of dyeing my hair and experimenting with identity and character and the control that gives me as an artist.
"I had a very specific hair colour during a very formative time in my life when I started in film and television that became the colour that I was known for. My identity has changed a lot as I've gotten older and found myself, and hair colour has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair colour makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand – and blonde - I trust."
Chris McClement, Senior Vice President of Marketing at Henkel North America, added: "It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron. She has gone through an evolution personally, with her career and with her style and we're thrilled she chose Schwarzkopf to be at the forefront of her hair evolution. Henkel has always been committed to providing high-quality innovations & formulas and we are excited to see what stories Dove helps us to tell in our continued work together."
With a 125-year history, Schwarzkopf has stuck around thanks to its innovative approach. Did you know the brand launched the first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm and the first home colour product?
