Skin + Me spotlights real skin stories for first-ever TV campaign
Personalised skincare brand Skin + Me has launched its first-ever TV advertising campaign, spotlighting real subscribers who use its products and services.
The trio of adverts document the real skin stories of three Skin + Me subscribers, each on a unique journey to self acceptance.
It combines user-generated content and studio imagery to create a collage of experiences that have shaped each individual.
Each moment captured from childhood to present day represents an accumulation of life experiences that show on skin.
The all-female adverts reveal a selection of intimate moments in Katherine, Edel and Naomi’s lives, from holidays and nights out to squeezing spots and moments of self-doubt.
Skin + Me then takes these points of difference into consideration to formulate bespoke routines for each skin goal.
The adverts hope to demonstrate the brand's community-first approach, which was cemented in September 2023 with a pledge to only ever feature real skin and real subscribers in adverts.
Florie Roudet, Marketing Director at Skin + Me, said: "The team looked to Instagram rather than modelling agencies to find the faces of the campaign, because we knew that casting real subscribers would illustrate the brand’s authenticity and amplify the customer-first ethos
"Edel, Naomi and Katherine had all been independently creating content on social media and documenting their skin journeys with Skin + Me before we approached them for the advert, so we knew they had seen impressive results with their personalised routines and genuinely wanted to share their stories."
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Since 2020, Skin + Me has been working to "revolutionise the beauty industry and lead the way in product personalisation".
With 24% of the UK population seeking treatment for skin issues each year, the brand aims to make dermatology accessible and affordable.
In the three years since launch, it has prescribed millions of products to help hundreds of thousands of subscribers achieve their skin goals.
Last year, Skin + Me secured £10 million of funding to drive brand awareness as consumer demand for prescription skincare increases.
Read TheIndustry.beauty's profile on how Skin + Me made expert-led skincare accessible for all.
