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Superdrug appoints deals expert Chloe Carmichael as cost-of-living ambassador

Sophie Smith
03 July 2023

Superdrug has named deals expert Chloe Carmichael as its new cost-of-living ambassador, supporting the retailer's ongoing commitment to value and accessibility. 

Carmichael, who runs 60,000+ strong online community Chloe’s Deal Club, will work with the high street retailer from July to September 2023.

As part of this, she will create a mini-series of social media content to raise awareness of summer savings and own-brand products across health and beauty.

The partnership marks the second year of Superdrug's ongoing cost-of-living campaign, which offers customers access to deals and everyday low pricing.

The retailer previously introduced price freezes across 150 essential products, increasing this to over 5000 beauty products and launching additional employee benefits to ensure colleagues were also being supported with the cost-of-living crisis.

It also reduced the price of its own-brand suncare range by 20%, helping shoppers access affordable sun protection amid the cost-of-living crisis.

Speaking on the partnership, Carmichael said: “I couldn’t be more excited to be working with Superdrug as their new cost-of-living ambassador.

"I’ve always been a huge fan of the business and how they put accessibility at the heart of everything they do – so to be able to spread the word about their incredible summer savings to my community at such an important time is something I’m really looking forward to."

Simon Comins, Chief Commercial Officer at Superdrug, added: “With our ongoing cost-of-living campaign, we commit to bringing customers the best value on everyday products.

“We know that customers are always looking for ways to shop smarter, and by partnering with Chloe, we hope to help even more shoppers take advantage of our summer savings – from essential healthcare products to items that will provide joy and a moment of self-care, without breaking the bank.”

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