The Body Shop named as first global beauty brand to receive 100% vegan certification

The Body Shop has become the first global beauty brand to achieve 100% vegan product formulations across all ranges.

The achievement, which has been certified by The Vegan Society, covers the British brand's entire skincare, bodycare, haircare, makeup and fragrance lines.

It comes as the vegan cosmetics industry is expected to deliver a 6.31% compound annual growth rate between 2023-28 and reach $24 billion by 2028.

With over 1 in 10 young people saying that ‘vegan’ is an important factor in their health and beauty purchase decisions, the move also responds to growing consumer demand.

Ian Bickley, CEO of The Body Shop, said: "We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone.

"We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first."

The Vegan Society represents the global gold standard in vegan certification across multiple industries. The certification process features a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue.

For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.

Chantelle Adkins, Director of Business Development at The Vegan Society, said: "This has been a massive project for The Body Shop and showcases its commitment and dedication to vegan beauty.

"We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry."

To celebrate the achievement, The Body Shop has launched a new ‘Not Yes! Another vegan’ campaign playfully leaning into the eyerolls that can often accompany veganism.