The Perfume Shop achieves 'strong' Mother's Day sales

British fragrance retailer The Perfume Shop has reported a rise in Mother's Day sales after shoppers splashed out on gifts sets. 

According to the fragrance retailer, this equates to approximately 140,000 bottles sold during 3-10 March 2024.

This reflects a 11% rise in sales of classic fragrances and an 100% increase in gift sets, compared to the same period in 2023.

Promotional deals also proved popular, with the website's busiest day on Sunday 3 March, seeing a 24.9% uplift in perfume purchases.

Best-selling scents such as Marc Jacobs Daisy, Chanel Coco Mademoiselle, Dior Miss Dior, Carolina Herrera Good Girl Blush Elixir, Vera Wang Princess, and Hugo Boss The Scent Elixir For Her were among the top fragrances this Mother's Day.

The retailer’s personalisation services were also in demand, delivering over 27,000 ribbons and 460 engraved fragrances.

Gill Smith, Managing Director at The Perfume Shop, said: "For many of our customers, Mother’s Day is such a special time and fragrances can make it even more special.

"Scent can hold such great emotions and also make the perfect gift for this type of occasion. It’s fantastic to see some classic scents alongside some newer fragrances being the most popular this year.

"Not only that, but our specialised services and personalised offerings we can share with our customers are fantastic."