THG to launch new dermatological skincare hub on Lookfantastic
Online beauty retailer Lookfantastic is launching a new skincare platform, allowing customers to explore products tailored to their specific needs.
The dermatological skincare hub will offer products that are "medical-grade and dermatologically tested and approved" from brands including CeraVe, Vichy and La Roche-Posay.
It has also been designed to provide customers with education, guidance and understanding for their skincare journey.
As part of this, Lookfantastic will offer advice on various skin concerns such as eczema, acne and psoriasis.
Consumers will be able to book one-to-one 30-minute consultations with the retailer's in-house pharmacist, or use a live chat function to ask questions to its team of beauty advisors.
In addition, Lookfantastic is launching a new content led affiliate programme, which will engage doctors, dermatologists and credible ‘skinfluencers’ to provide regular advice and content through the retailer's social media networks.
Lucy Gorman, CEO for THG Beauty, said: “Consumers are becoming increasingly aware about the products they are using as part of their skincare regimen, so we want to ensure that they have access to all the information they need to make an informed product purchase which will work for them.”