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This Week's beauty launches: VIEVE's 90s inspired lipsticks, FaceGym's overnight mask and more...

Sophie Smith
07 October 2022

Among this week's beauty launches is RuPaul's new makeup collection with Superdrug, an overnight mask from FaceGym and a 90s inspired lip range from VIEVE.

RuPaul's Superdrug collection

RuPaul launches makeup collection with Superdrug

American drag queen, television judge, musician and model RuPaul, has launched his first-ever UK beauty collection, available exclusively at Superdrug.

The range offers nine products with super pigmented colours, long-lasting formulas and an "androgynous scent". The collection includes a The Final Four Highlighter Palette, A Little Bit of Luscious lipstick Trio, Supermodel Lip Duo and Eleganza Extravaganza Liquid Eyeshadow Trio.

The palette shade names reference some of RuPaul’s most well known quotes, songs and RuPaul's Drag Race moments including “Born Naked”, “Adrenaline”, “Main Event” and “All Stars”.

Priced from £8 to £20, the RuPaul collection is available online and in store at Superdrug.

VIEVE unveils 90s inspired lip range

Jamie Genevieve's beauty brand VIEVE has launched a new collection inspired by the 90s lip trend, which is seeing a resurgence on catwalks, runways and social media.

The three liptsticks in the new Ninetease lip collection offer a modernised take on the classic favourite.

The new Modern Matte Lipsticks include a beige-brown shade called Ninetease, pink-brown shade called Brat and deep brown shade called Bite.

Priced at £21 each, the Ninetease lip collection is available online at VIEVE.

The Ordinary's Smooth & Bright Set

The Ordinary launches new skincare set at Boots

Deciem-owned skincare brand The Ordinary has announced the launch of its Smooth & Bright Set, exclusively available at Boots.

The skincare set features five of the The Ordinary's solutions for smoother, brighter and healthier-looking skin. This includes a Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Caffeine Solution 5% + EGCG, Natural Moisturising Factors + HA and Salicylic Acid 2% Masque.

Priced at £25, the Smooth & Bright Set is available online at Boots.


FaceGym launches new overnight mask

FaceGym has introduced its new Cheat Mask, a resurfacing and brightening overnight treatment.

Fuelled by FaceGym’s highly potent formula including a tri-acid complex, Liposomal Melatonin and a combination of prebiotic bioferment and microalgae, the Cheat Mask helps to relieve congestion and reduce the appearance of hyperpigmentation, blemishes, redness, fine lines and lifestyle ageing.

Putting in the work while users rest, the overnight treatment delivers complete skin regeneration whilst keeping the skin barrier functioning at an optimal level.

Priced at £25, the Cheat Mask is available online at FaceGym.

April launches hormonal and vaginal health supplements

April, the sibling label to razor brand Estrid, has launched two new wellness supplements for hormonal and vaginal health.

All The Feels is a daily cycle supplement, helping to maintain hormonal activity and provide nutritional support. The VJJ Hero is a vaginal probiotic, made up of six forms of good bacteria that supports healthy vagina balance.

April’s subscription-based model welcomes reusable supplement jars, with refills delivered in compostable and recyclable pouches.The supplements themselves are designed in Sweden and produced by a manufacturer in the UK.

Priced at £20.95 or £17.95 via subscription, the All The Feels and VJJ Hero supplements are available online at April.

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