Anthropologie's shelves are next on Dr.PAWPAW's hit list

Dr.PAWPAW, renowned for its pawpaw-fruit infused lip balms, is on a mission to become a household name. After securing retailers such as Tesco, Superdrug and more, Anthropologie is the latest retailer to welcome the brand's range of lip balms and skincare.

Back in August last year, Pauline Paterson, co-founder of Dr.PAWPAW, told TheIndustry.beauty about her vision for the brand's colourful tubes to be available in any and every convenience store across the country.

With Boots, Superdrug, Marks & Spencer, Holland & Barrett, Tesco and Oliver Bonas already on its roster, it comes as no surprise that Paterson had Anthropologie next on her hit list.

Customers can now discover the brand's range of multipurpose skincare and lip balms at Anthropologie, the destination synonymous with curated style and unique finds.

Dr.PAWPAW is a family-owned multipurpose brand that was created in 2013 by Australian-born husband and wife team Johnny and Pauline Paterson as a natural solution to soothe their young daughter's eczema.

The pair harnessed the power of the pawpaw fruit, an everyday ingredient that floods store shelves across the pond, and brought it over to British soil.

The pawpaw fruit, which originates in North America, boasts similar skin-healing and hydrating benefits to Aloe Vera. In 2013, the couple decided to make their own PAWPAW balm, which has evolved over the past decade. Now, the brand is on its way to becoming a household name with a full range of affordable skin and hair care products.

Read TheIndustry.fashion's interview with Dr.PAWPAW's Pauline Paterson here.