Benefit Cosmetics launches new AI-Powered Pore Tool for personalised recommendations

Benefit Cosmetics has launched a new AI-powered Pore Tool with Perfect Corp's first Pore-Detecting & Analysing technology.

Accessible via a computer or smartphone, the experience scans a user's face and pores in real time, instantly measuring individual levels and degree of concern for clogged pores, pore size and uneven texture.

The results, which explain the potential causes of each concern, will then provide personalised product recommendations.

The POREfessional skincare range was launched by Benefit Cosmetics earlier this year.

Toto Haba, SVP of Omnichannel Marketing at Benefit Cosmetics, said: "Benefit created The POREfessional franchise because we know that great skin starts with great pores.

"Whether it’s through innovative AI technology, in-person consultations and services from our trained aestheticians, or through our high-performing products, we are laser-focused on providing customers with the right approaches to solving their pore challenges."

The launch follows the brand's previous partnership with Perfect Corp in 2018 to develop a virtual Brow Try-On for customers to explore different brow shapes and styles.

Alice Chang, Founder and CEO of Perfect Corp, said: "We are so excited to continue our partnership with Benefit Cosmetics, this time to provide an innovative technology solution for digital pore-detecting and skin analysing.

"The technology gives people everywhere the chance to take a proactive approach to their skin health, learning about their pores and getting personalised product recommendations in a fun and convenient way."

Read TheIndustry.beauty's feature on how AI and AR are revolutionising the beauty industry.