Boohoo Group invests in Revolution Beauty Group
The investment builds upon the existing relationship between Boohoo and Revolution Beauty, under which Revolution Beauty products are sold through several of Boohoo's direct-to-consumer brand websites and its online digital department store, Debenhams.
The investment reflects Boohoo's belief in the growth potential of Revolution Beauty, as the group highlights its intention to be a "supportive stakeholder and long-term partner".
The group's latest investment into the beauty industry follows the launch of Boohoo's first beauty collection earlier this year. The online fashion giant launched with 50 cruelty-free and vegan makeup products and accessories. At the time, GlobalData said the decision to launch its own beauty range was a "wise investment".
Most recently, Boohoo-owned PrettyLittleThing unveiled its new beauty box subscription service, offering a selection of leading and own-brand products each month.
Revolution Beauty was founded by Adam Minto and Tom Allsworth in 2014 offering affordable, cruelty free and often vegan make-up and skincare to the market. Its products are sold via its own website, as well as by leading third-party retailers such as Superdrug, ASOS and Boots. The brand has been built on the back of influencer marketing – in common with many of the Boohoo Group fashion brands – and today its products are available in more than 15,000 outlets with retailers across 64 countries.