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Charlotte Tilbury unveils next-generation skincare innovation

Sophie Smith
29 August 2023

Charlotte Tilbury has launched its latest skincare innovation, a new Magic Water Cream to hydrate, smooth and balance skin.

The product marks the next chapter for the brand's award-winning Magic Cream, which first launched 10 years ago.

Powered by a unique blend of supercharged ingredients, the Magic Water Cream features a weightless gel-cream formula.

It includes niacinamide to balance skin and reduce the look of pores, as well as a biopeptide complex to improve the appearance of skin tone and texture.

It also contains the brand's new Waterlocking Fusion Technology - a hydrating blend of ingredients that work in synergy, training the skin barrier to retain more moisture.

Commenting on the launch, Tilbury said: "We are always on-the-go, so we need skincare innovations that can do it all – from adding radiance to hydrating, smoothing and plumping skin.

"Working with my expert in-house scientists and industry-disrupting innovation-led laboratories, we have created a unique blend of ingredients. including my new Waterlocking Fusion Technology, which is clinically proven to deliver 100-hours of hydration with every application while training your skin to retain more moisture.

"Everyone, everywhere can drench and revive their skin now."

The launch follows Charlotte Tilbury's collaboration with Disney. To celebrate 100 years of the Walt Disney Company and 10 years of Charlotte Tilbury Beauty, the partnership launched a series of exclusive products, content and experiences last month.

The campaign is supported by a new mixed-reality short produced by Walt Disney Animation Studios, which follows Tilbury's character as she spreads "magic and glow to everyone, everywhere".

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