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Editors' Top Reads: News from Boots, Matalan, Charlotte Tilbury and more... Team
19 April 2024

Here are some of this week’s news and features highlights handpicked by team.


Boots reveals top beauty trend predictions for 2024 and beyond

I do love a beauty trend, so I enjoyed reading and writing about Boots' Beauty Trends Report for 2024 this week, which details some of the biggest consumer trends it expects to see across beauty and wellness.

Supported by data from over 16 million active Boots advantage card holders, combined with in-house expertise across beauty and wellness, the new report reveals five trends set to dominate this year and beyond. From beauty boosters (think Milk Makeup's viral Cooling Water Jelly Tint) to skin longevity (aka consumers making smarter choices today to reap the benefits of skin health in the future), the data offers some great insight into customer behaviour at Boots and how this might impact the market.

Sophie Smith, News Editor & Senior Writer.

The Interview in partnership with CEW: Sallie Berkerey, Managing Director, CEW UK

Earlier this week, launched an exclusive interview series in partnership with CEW, which sees us feature one of CEW UK's executive board members each month to gain insights into their careers and views on what being a business leader in today's beauty industry means to them.

CEW is the backbone of the beauty industry, so we are thrilled to get to know its board members via this interview series and bring its invaluable insights to our readers.

Antony Hawman, Co-founder & CPO,

Matalan launches third-party beauty brands online for first time

Value fashion retailer Matalan has taken note of NEXT and M&S' third-party strategies, and has launched 17 new third-party brands online, including its first beauty drop this week. Proof, if such a thing were needed, that major fashion retailers (no matter what level of the market they are at) now fully understand the pulling power of a great beauty offer.

Matalan has dipped its toe with this first beauty drop that includes brands such as St Moritz, Brushworks and Bomb Cosmetics. I'm willing to bet it will be adding to that line-up very soon.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Everything you need to know about Charlotte Tilbury's new fragrance line

Already dominating the makeup and skincare space, Charlotte Tilbury this week unveiled her debut fragrance collection, featuring a line-up of six emotion-boosting scents. Created in partnership with master perfumers and neuroscience experts at IFF, the collection has been designed to evoke a range of emotions, including feelings of joy, seduction and calm.

How does it work? In short, the fragrance compositions are a blend of carefully selected ingredients identified by a proprietary algorithm to target emotions and a combination of Magic Fragrance Notes, which are described as "Tilbury's olfactory vision of each emotion decoded and distilled by the perfumers". To learn more about the process and individual scents, check out's write-up on the brand's latest launch.

Sophie Smith, News Editor & Senior Writer.

Highlights from LIVE: The Omnichannel Opportunity

Is your brand truly omnichannel? That was one of the questions I posed to the audience at LIVE! this week. A few tentative hands were raised in agreement, but for about 90% of the audience, they felt they had a long way to go before they could offer a truly connected experience across all of their sales channels. And, there's no shame in that.

The reality is, barely anyone can claim they have truly cracked this, but there's no doubt a huge opportunity in the market for those that do. To help, we staged a one-day event this week where experts from a host of market leading brands – from Shiseido Group to No7 Beauty Company, Lush, Olaplex, Cloud Nine, Malin + Goetz, The Inkey List, Skin Rocks by Caroline Hirons, Elemis and FAACE – came to share their expertise. They were joined in the speaker line-up by logistics giant Bleckmann, digital sampling pioneers SoPost, and AI/AR technology leaders Revieve.

They spoke to a packed room of beauty industry insiders who, we hope, are now much better equipped to go out and take full advantage of The Omnichannel Opportunity. Read our highlights from the day here. 

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

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