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Holland & Barrett trains over 600 women’s health coaches to improve in-store support

Sophie Smith
18 April 2024

Holland & Barrett has strengthened its commitment to women’s health as it launches a new wellness campaign to raise awareness and education around issues such as menopause and endometriosis.

The new three-year commitment addresses four key areas: democratising access to trusted support, closing the research gap, enabling health equity, and leading in product innovation with women in mind.

As part of this, the high street retailer has trained more than 600 employees to become women’s health coaches, who will offer personalised support on the menstrual cycle, menopause and hormonal health.

It has also introduced a free nurse helpline to support women’s health needs, including a menstrual health video consultation service in partnership with the Endometriosis Foundation.

Supported by a new campaign called 'Own Every Day of The Month', Holland & Barrett emphasises the importance of empowering women to optimise their overall wellness by understanding the rhythm of their hormone cycle across their lifespan and breaking down associated stigmas.

It will also continue to invest in its Women's Health Community Fund to "better reach and serve a broader spread of communities".

Launched in 2023, in partnership with charity Wellbeing of Women, the retailer has to date donated £75,000 to women’s health-focused projects to support thousands of women in underserved communities, with a specific focus on those from lower income families, ethnically diverse communities, those with disabilities and LGBTQ+.

Tamara Rajah, Chief Executive and Chief Transformation Offer at Holland & Barrett Wellness Solutions, said: "Women’s health has been underserved for too long. While we have championed better support for menopause for over 50 years, there has remained a gap in awareness and support for wider hormonal and menstrual health.

"Being on every high street, we are ideally placed to normalise conversations around women’s health for women of all ages, from periods to fertility, endometriosis and more, then to perimenopause and menopause.

"In doing so, we can support the health system and the national women’s health strategy, helping to break down stigmas and taboos around these topics and make sure every girl and woman knows of the available support."

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