Follow us

In Pictures: Inside CeraVe's latest London pop-up

Sophie Smith
05 April 2024

Dermatologist-developed skincare brand CeraVe has opened the second iteration of its 'Back to School' pop-up at Westfield London.

Running until 7 April, the high school-inspired space encourages consumers to learn more about the US-based brand's three-step skincare routine, which spans Cleanse, Target and Moisturise.

As part of the experience, guests can fill out one of CeraVe's score cards as they navigate the educational space to identify their skin type and decide whether they're 'Team Hydration' or 'Team Clear Skin', helping them to build a skincare routine based on their skin goals.

Visitors also have the chance to trial products and receive advice, as well as the opportunity to access private skin consultations with the brand's experts and win merchandise and free samples.

Lauren Faulkes, Business Leader at CeraVe, said: "Finding the right skincare for you can be totally confusing.

"Join us at CeraVe High and we promise to keep it simple; immerse yourself in our dermatologist developed formulas, expert advice, and playful education. Trust us to deliver skincare you can trust and still have fun with."

The pop-up has been developed by creative marketing agency Backlash, which specialises in creating pop-up experiences.

It follows the launch of CeraVe's first-ever pop-up in the UK last year, which also followed the 'Back to School' theme.

Taking place in Covent Garden, the activation celebrated the brand’s US heritage, alongside its medical-first approach to skincare and the role CeraVe plays in achieving healthy skin.

Free NewsletterVISIT