JĀSÖN debuts new male grooming line in response to post-pandemic trends

Organic and natural products company The Hain Celestial Group has unveiled a number of new product innovations across several of its product categories, including the JĀSÖN personal care brand, in response to new post-pandemic behaviors.

Macro trends created by the Covid-19 pandemic were prompting consumers to consciously make significant lifestyle changes to benefit their health, the company said.

The JĀSÖN range of skin and hair products has been expanded to include a new men’s offering containing three collections: Hydrating (for dry skin and hair), Calming (for sensitive skin and dandruff relief) and Refreshing (for all skin and hair types).

Each collection offers a combination of body wash, 2-in-1 shampoo and conditioner, deodorant and facial moisturiser plus an after-shave balm.

Hain Celestial Group Chief Executive Officer Mark L Schiller said: "We have challenged our product teams to excite consumers and innovate across the shelves to continue the momentum we've seen throughout the pandemic.

"It's exciting to bring fresh thinking to our established brands that consumers love, and we're enthusiastic about offering healthy alternatives to the personal care, snack, and beverage industry," he added.

"The JĀSÖN men's line is designed with men's hair and skin care needs in mind. It can be hard for men to find products that can handle their unique hair and skin care issues, such as dry skin, sensitive skin, dandruff relief," Lisa Coker, vice president and general manager of personal care at Hain Celestial added.

The brand is available online and via a variety of retailers including Holland & Barrett, Feelunique and Amazon.