La Prairie names former Estée Lauder manager as new CEO

Luxury skincare brand La Prairie has been appointed Estelle Létang as its new CEO, effective 1 April 2024.

Létang brings more than 21 years of experience at The Estée Lauder Companies to the Beiersdorf-owned brand.

She began her career working for Darphin in New York, Paris and Hong Kong. While in Hong Kong, she became Asia Pacific Vice-President/General Manager for La Mer and Jo Malone London.

In 2016, she moved to London as Vice-President/General Manager International Jo Malone London, and since 2020, she has been General Manager for Estée Lauder Companies in the Middle East.

As CEO of La Prairie, Létang will be responsible for driving the brand's strategic direction and long-term vision.

In addition, she will oversee the day-to-day management of the company’s business operations, commercial priorities and infrastructure, including all corporate functions, the international affiliates and the distributor markets globally.

"Within the world of beauty, La Prairie stands out as the pinnacle of luxury and excellence. I am sincerely delighted to be joining such an iconic and prestigious brand," said Létang.

"The opportunities lying ahead for La Prairie are vast. I am excited to lead the transformation and to work closely with the talented teams to build the future of the brand together."

Létang will report directly to Patrick Rasquinet, Member of the Executive Board at Beiersdorf and former La Prairie CEO.

"With an impressive proven track record in the beauty and cosmetics industry, Estelle brings a wealth of knowledge and hands-on expertise to La Prairie," said Rasquinet.

"We are happy to have found someone so accomplished to lead our beautiful brand and to inspire our passionate people in the next stage of the La Prairie journey."