L'Occitane Group acquires luxury fragrance brand Dr. Vranjes Firenze

L'Occitane Group is acquiring Italian luxury fragrance brand Dr. Vranjes Firenze as it looks to build a "geographically balanced portfolio of strong premium beauty and fragrance brands".

The transaction is expected to be completed at the end of Q1 2024.

Created by Dr. Paolo Vranjes in 1983, Dr. Vranjes Firenze combines Florentine artisanship with the innovation of fragrance science.

For over 40 years, the brand has specialised in creating luxury scents, with a reach spanning over 75 countries and a robust network including 28 mono-brand stores and 650 points of sale.

It is known for its home diffusers, scented candles and growing line of personal fragrances, with an emphasis on in-house production and R&D.

Paolo Vranjes, Founder and Chairman of Dr. Vranjes Firenze, said: "Our brand has undergone meaningful growth while honouring the rich heritage of Dr. Vranjes Firenze.

"It is with great pride that I hand over the legacy of Dr. Vranjes Firenze to the L'Occitane Group, which is known for its distinguished heritage and expansive global reach."

Dr. Vranjes Firenze will join L'Occitane Group's existing portfolio of global brands, including L'Occitane en Provence, Elemis, Sol de Janerior and Grown Alchemist, amongst others.

Reinold Geiger, Chairman of the L'Occitane Group, said: "We are thrilled to continue to grow our global brand portfolio with the addition of Dr. Vranjes Firenze, which is complementary to our existing collection of premium beauty and fragrance brands, each with a strong identity and a genuine desire to make a difference."