L’Occitane sales rise with "stellar growth" from Sol de Janeiro

Sophie Smith

25 October 2023

L’Occitane Group has reported a 17.1% increase in sales to £497 million (€569.8m) for the second quarter ending 30 September 2023, driven by the outperformance of Sol de Janeiro.

For Q2, L'Occitane Group shared the following brand results:

- L'Occitane en Provence sales down 4.5% to £266 million (€305.4m).
- Sol de Janeiro sales up 180.5% to £136 million (€157m).
- Elemis sales down 6.4%% to £52.9 million (€60.7m).
- Other sales up 1.6% to £40.7 million (€46.7m).

For regional performance, the Americas led the group’s growth at 57.2%. However, sales in EMEA increased 2% to £120.6 million (€138.3m), driven by Sol de Janeiro’s "strong" growth.

Wholesale increased 33.3% and online sales posted growth of 19.6%, whilst retail sales saw a decline of 3.8%.

André Hoffmann, Vice-Chairman and CEO of L’Occitane, said: "We maintained our double-digit growth momentum despite the difficult market context. It is particularly pleasing to see Sol de Janeiro’s stellar growth.

"We remain cautiously optimistic about our prospects for FY24 as we head into the important holiday and gifting seasons, which will be supported by higher marketing investments in key markets and channels for our core brand and the continued development of our newer brands.

"This will help us weather ongoing headwinds including foreign currency fluctuations and persistent inflation in certain markets."