Lush to launch Snow Fairy pop-up this August
Lush has announced the opening of a two week pop-up this August, offering consumers early access to the brand's popular Snow Fairy Christmas range.
From 6 to 21 August, the exclusive Snow Fairy pop-up will feature a selection of Snow Fairy gifts and products at Lush’s first-ever vending machine, located at Coal Drops Yard in King’s Cross, London.
Lush’s 24 hour, automated retail experience, offers consumers a 360º retail experience, with a sustainable design that runs on a low energy output for Lush's fresh, handmade gifts. The vending machine launched earlier this year, with plans for the products and design to be interchangeable.
Charlotte Howe, Lush Group Retail Team, said: "Lush has always strived to dazzle our customers, from our product innovations through to bringing our core values into every aspect of our retailing.
"Using the highest quality of automated retail machines with our partner, Anmac, we are able to surprise and delight with a micro store that is open 24 hours a day. It is a retail theatre that never sleeps, and this time we are bringing our fans exclusive and unlimited access to our Snow Fairy range before its official launch date."
The Lush Christmas and Snow Fairy range will be available from 21 September 2022.