Olaplex inventor launches 'next generation' haircare brand

Eric Pressly, the inventor and scientist behind Olaplex, has launched a new high-performance haircare brand, Epres.

The brand has launched with two science-based treatments; a Bond Repair Treatment Kit for at-home use and a Professional Bond Repair for salon use. Its patent-pending formulas contain four ingredients and work to deliver professional-grade results for all hair types.

For at-home use, the Bond Repair Treatment Kit works to re-bond hair's structure adding lasting softness, strength and manageability. Its liquid-molecule technology continues to diffuse repair for hours after application. The kit comes with a refillable spray bottle and two water-free concentrate vials.

For salon use, the Professional Bond Repair works as a single-step solution to actively re-bond hair structure without lowering the pH of the chemical service which prevents increased processing times, reduced lift and inhibited colour deposit.

Eric Pressly, Founder of Epres, said: "Epres is the future of haircare, specifically formulated for both professionals and consumers.

"Whenever I am innovating, it is always essential that my products can be trusted for their professional-grade formulas and that they truly deliver on the promised benefits and results. That is why I wanted to re-enter the haircare space and continue to create products that are as accessible and easy-to-use as they are innovative."