Pharrell Williams debuts "elegant, elevated" first fragrance for Louis Vuitton

Louis Vuitton’s Creative Director, Pharrell Williams, has released his debut fragrance 'LVERS' for the storied French house in collaboration with the master perfumer Jacques Cavallier-Belletrud.

The £255 scent is not the first Williams has launched - he previously released ‘Girl’ with Comme Des Garçon in 2014.

The idea for a collaborative perfume was sparked after Cavallier Belletrud spoke to Williams after the Louis Vuitton show in June 2023. He said: "When we discussed a few hours after the show how the perfume should be, we spoke very precisely about the use of the variety of light in nature coming from photosynthesis and this is where everything started."

Fittingly, the bottle is presented in a travel case featuring a decorative camouflage print - similar to those used within Williams' first collection for the brand. As for the evocative scent, think fresh and fruity notes with galbanum front and centre to spark the notions of sunlight, complemented by earthy notes of cedar and sandalwood.

Williams said: "Olfactory represents something people don’t realise – it’s the glue of every memory you’ve ever had. So, the opportunity to be able to come to this Maison and work on a fragrance is an absolute pleasure."

The singer-turned-creative director explained that the scent was inspired by inspired by light, adding: "I asked Jacques and Camille [his daughter, who is also a perfumer], what does sunlight smell like? This fragrance is a poetic and metaphorical version of the answer to that question.

"Smelling it, my first realisation is that I can smell the colours of this fragrance. It’s definitely on the blue side: blue and light blue and there’s a little bit of some purple in it. I don’t see red or burgundy or brown. It’s on the sweeter side. It smells like an elegant, elevated version of something that’s familiar to me."

Pharrell Williams

Pharrell Williams hasn’t only dabbled in fragrance when it comes to the beauty realm. He launched the skincare brand Humanrace exclusively with Selfridges back in 2020. It’s a genderless line that includes a cleanser, exfoliator, moisturiser and suncare.