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SBTRCT urges travellers to switch to plastic-free toiletries this summer

Sophie Smith
03 July 2023

Zero waste skincare brand SBTRCT has launched a new campaign to celebrate Plastic Free July, urging consumers to buy refillable or solid toiletries when travelling this summer.

Founded in 2020, SBTRCT was inspired by founder Ben Grace's desire to clean up the beauty industry with a vision of "less is more".

The brand creates solid alternatives to skincare fundamentals, all of which are 100% plastic-free, palm oil-free and waterless to help address the "three biggest environmental challenges facing the industry".


Calling for the reduction of single-use plastic waste, SBTRCT's new campaign hopes to encourage consumers to "take a mini break" from their travel-sized toiletries and switch to a solid skincare alternative this summer.

According to the brand, there is an estimated 171 trillion pieces of plastic floating in the world’s oceans today - a figure that is expected to quadruple if behaviours don't change by 2040.

The ‘mini’s’ market is also at odds with sustainability goals, with the plastic-to-product ratio much higher in these products. The Travel & Tourism Council reported 980 tonnes of travel-sized toiletries being dumped every single year in the UK alone.

Ben Grace, Founder of SBTRCT, said: “With Plastic Free July and the key travel season approaching, we want to highlight that making simple swaps with your beauty products can make a big difference to the ongoing plastic waste crisis.

“Plastic waste is one of the founding principles on why we started SBTRCT and reducing this waste remains the cornerstone of our brand today. We’re very proud of our high performing solid skincare products which are perfect for travel without compromising the environment.”

To support the campaign, SBTRCT is offering 20% off its Travel Discovery Sets from 1 -31 July 2023.

SBTRCT achieved B Corp certification in May, strengthening its commitment to "making a difference for both people and planet".

In its assessment, the brand achieved an overall score of 90.7. To qualify as a B Corp, businesses must score 80 or over.

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