Superdrug reshuffles leadership team to focus on trends, diversity and value

Superdrug has announced a number of new appointments to its leadership team, aiming to bolster its female board presence, prioritise value via own-brand products and focus on inclusion, diversity and trends to reflect its growing Gen-Z customer base. 

Simon Comins, previously Commercial Director, will move to Chief Commercial Officer, as he marks 35 years with the business. Joining in 1987 on the Superdrug shop floor, Comins has worked his way up to the boardroom.

Former E-commerce Director Matt Walburn has been promoted to E-commerce, Customer & Marketing Director, with a brief to drive the brand’s omnichannel strategy and the recently announced Superdrug Marketplace.

Former Head of People, Amy Davies, will take the role of People Director and will sit on Superdrug’s Executive Board. Davies has been with Superdrug for 13 years, beginning as an Employee Relations Manager. Her appointment aims to spearhead the brand's focus on inclusion and diversity internally, along with employee wellbeing.

Meg Potter has been named Trading Director and will also sit on Superdrug's Executive Board. Potter will be responsible for personal care, cosmetics, fragrance, hair and skincare. She joined Superdrug in 2008 as a Senior Buyer working across a variety of categories.

Jamie Archer will take a new role as Own Brand Director to help drive innovation in Superdrug’s accessibility, value and brand-building strategies.

Simon Comins, newly appointed Chief Commercial Officer, said: “At Superdrug, our strategy focusses on introducing our customers to the newest and best trending products in health and beauty while bringing them the value they know and love from us. I know these new roles will help us achieve this goal, while creating an amazing culture for anyone who works or shops with us.”