Superdrug to donate 5,000 hygiene products as part of new ‘Back to School Give Back’ campaign

Superdrug has launched a ‘Back to School Give Back’ campaign with Beauty Banks to support families struggling with hygiene poverty.

Founded in 2018, Beauty Banks is a grassroots charity that provides personal care and hygiene products to people in the UK living in hygiene poverty via registered charities like foodbanks and homeless facilities.

The charity has recently seen an unprecedented rise in requests for toiletries suitable for babies and children, as well as items for teen/adolescent boys. This includes deodorants, body wash, toothpaste and face wash, amongst other items.

Continuing its long-term partnership with Beauty Banks, Superdrug has pledged to donate 5,000 hygiene products to the charity. It is also encouraging customers to use its in-store donation points nationwide.

Jamie Archer, Own Brand Director at Superdrug, said: "We want to support families and communities as much as we can and understand that with the current cost of living the number of people living in hygiene poverty is increasing.

"We hope our donation of 5,000 products can help those that require the support at this time and we urge anyone that can to continue to donate hygiene products to Beauty Banks at any of our 100 in-store donation points."

Jo Jones, Co-Founder of Beauty Banks, added: "In recent years, the demand for donations has steadily increased, particularly during the back-to-school season. Families face the burden of redirecting funds towards their children's education-related expenses, leaving them in need of additional support for essential items.

"The generous donations from Superdrug will significantly aid the families we assist, alleviating the difficult choice between school supplies and basic hygiene essentials."

The move follows the appointment of deals expert Chloe Carmichael as Superdrug's first-ever cost-of-living ambassador, supporting its ongoing commitment to value and accessibility.

Carmichael, who runs 60,000+ strong online community Chloe’s Deal Club, is working with the retailer until September 2023.