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The Inkey List appoints former Benefit Cosmetics CMO as new CEO

Sophie Smith
28 April 2023

The Inkey List has appointed Stephanie Davis Michelman as its new CEO, replacing co-founders Colette Laxton and Mark Curry as they look to "focus on driving global growth and expanding the brand mission".

Founded in 2018, The Inkey List was created to help democratise skincare through knowledge, simplify the product INCI list and offer high performance skincare at an affordable price.

Taking over as CEO from 22 May 2023, Michelman will help lead the business into its next chapter of global growth. Laxton and Curry will retain active roles as founders and executive directors. 

With over 20 years’ experience driving growth and profitability, Michelman joins The Inkey List from Benefit Cosmetics, where she most recently served as Global Chief Marketing Officer at the LVMH-owned brand.

Prior to this, she worked as General Manager of Bobbi Brown Cosmetics North America and Chief Marketing Officer at NEST New York, as well as various leadership roles at L’Oreal.

Colette Laxton and Mark Curry, Co-founders of The Inkey List, said: “We are incredibly excited to welcome Stephanie as CEO.

"The brand has seen remarkable growth over the last four and a half years, and we have huge plans to continue this momentum, making skincare simple and accessible across the globe. Stephanie is the perfect fit for us, as someone who has the brand DNA in her heart and soul, with the beauty industry and commercial expertise to continue Inkey's exponential growth curve."

Stephanie Davis Michelman, newly appointed CEO at The Inkey List, added: "I am beyond excited to join The Inkey List. In a short time, Mark and Colette have built an incredibly strong brand that has carved out a unique space in the beauty industry.

"Their commitment to deliver high-performance products, bring simplicity and education to complex categories, and be a true partner to their consumers, puts them in a class by themselves. Even with all their accomplishments, this brand is just getting started. I look forward to partnering with Mark and Colette as we design The Inkey List’s next growth phase."

Listen to TheIndustry.beauty's podcast with The Inkey List Co-founders, Colette Laxton and Mark Curry.


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