Kiko taps into ‘mermaidcore’ with The Little Mermaid Collection

Kiko Milano has joined forces with Disney to launch a treasure trove of The Little Mermaid-inspired beauty products as the ‘mermaidcore’ trend gains traction.

The Little Mermaid collection was inspired by Disney’s new live-action film landing in cinemas later this month.

Anticipation for the film release has sent searches for mermaid-style skyrocketing. For example, a new finding by Nasty Gal revealed that Pinterest searches for ‘mermaidcore’ skyrocketed 614%, while Google searches for 'mermaid style' rose by 736% worldwide in the past year.

The mermaid style encompasses iridescent and shimmery including pinks, purples and blues. In addition, shells, coral, and waves are all popular symbols associated with ‘mermaidcore’. The 1997-founded cosmetic brand’s new collection was inspired by these symbols and tones. Marine blues reference the ocean, while golden sand tones are reminiscent of the coastline.

Created to reflect the film’s story of freedom, the collection is made up of long-lasting, water-resistant and moisturising formulations. The packaging turns each product into a beauty trinket, with pearl-inspired casing and clamshell designs encasing the beauty and skincare products.

The skincare collection includes: Refreshing Globe, Lip Balm SPF 50, Body Scrub, Face & Body Sun Cream SPF 30 or SPF50 and Face & Body After Sun Cream.

As for cosmetics, the extensive line-up includes highlights, such as: Fresh Feel Foundation SPF 30, Sunkissed Baked Bronzer, Contour & Highlighter Duo Stick,  Long-Lasting Eyeshadow Stick, Waterproof Eye Marker, 16H Long Lasting Multi-Dimensional Mascara, Waterproof Lip Liner, Nail Lacquer.

The Kiko Milano x The Little Mermaid collection will be available from 11 May at www.kikomilano.com and in its 1,000 stores worldwide