Rituals to open immersive pop-up in celebration of bestselling collection
Luxury beauty brand Rituals is set to open an immersive pop-up this month to celebrate its 'The Ritual of Sakura' collection.
Located at the brand’s store in London's Covent Garden, the two-day ticketed event will run from 21-22 April 2023.
The pop-up will allow customers to experience the beauty of the sakura blossoms via augmented reality, whilst having the opportunity to try a variety of products, win prizes and access advice from the brand’s ambassadors.
Visitors will be invited to interact with the Sakura blossom landscape, including the chance to win prizes by "catching blossoms" via their personal device. There will also be the opportunity to win products through a ‘spin to win wheel’.
Further interactive touchpoints will include complimentary hand massages, as well as personalised tote bags (when £40 or more is spent in-store). Customers will also be able learn the story behind the brand's bestselling collection.
The pop-up will offer products from the brand’s Sakura collection, which features a scent of cherry blossom and rice milk. These include a shampoo, conditioner, body cream, shower gel, home fragrance and various gift sets.
Tickets for the pop-up cost £10 per person and are redeemable against £15 worth of The Ritual of Sakura products.
Regional events to celebrate 'The Ritual of Sakura' collection will also be hosted over the same dates at Rituals stores in Dublin, Manchester, Glasgow, Liverpool, and London's Battersea Power Station.
Penny Grivea, Managing Director at Rituals UK & Ireland, said: "We want to help people improve their wellbeing and focus on harmonising their body, mind and soul.
"Our immersive experience celebrates the notion of new beginnings, and springtime is the perfect opportunity to reprioritise ourselves, reset our routines and look ahead positively towards the next bright chapter. We look forward to welcoming visitors to celebrate new beginnings with us."
