The Inkey List tackles skin aging with new bio-active moisturiser

The Inkey List has launched its latest innovation, a new moisturiser introducing a "new age in skincare technology" to defend skin against visible signs of aging.

The new Bio-Active Ceramide Repairing and Plumping Moisturiser is powered by "next-generation" Bio-Active Ceramides for visible fine line and wrinkle reduction.

It is designed to facilitate deeper penetration and provides dual action targeting for both the outer and deeper layers of the skin's surface, helping to accelerate visible skin renewal.

Mark Curry, Co-founder of The Inkey List, said: "Helping to restore what your skin is starting to lose, think of this advanced Bio-Active Ceramide ingredient as your multi-layer skin activator.

"The Bio-Active Ceramide provides a deeper mode of action and can help promote a signalling cascade within the skin, directly delivering multi-level support for signs of aging.

"Not only does it help to replenish the skin's outer moisture barrier from the first use, but it also helps accelerate visible age renewal, achieving clinical improvement across six key signs of aging."

Suitable for use in the morning and at night, the moisturiser is also designed to improve skin's plumpness, firmness, lift and elasticity within 28 days, as well as strengthen the skin barrier from first use.

Other ingredients include 5% Gransil Blur X-11 to blur the appearance of fine lines creating a "soft-focussed effect" on the skin, alongside 3.5% Shea Butter to protect its moisture barrier.

Founded by Colette Laxton and Mark Curry, The Inkey List was created to help democratise skincare through knowledge.

Built on the belief that "better information drives better decisions", the brand helps consumers with skincare across its products, askINKEY service and various other activations.

The new moisturiser marks the brand's latest innovation, having previously launched a debut lip product and "first-of-its-kind" SPF earlier this year, as well as its SuperSolutions range in 2022.

Priced at £19, the Bio-Active Ceramide Repairing and Plumping Moisturiser is available at Boots and The Inkey List.