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Coty unveils new corporate identity

Sophie Smith
10 October 2022

Coty, the owner of Rimmel and Kylie Skin, has unveiled its new corporate identity under the tagline "Coty, Fearless. Forward. You."

The introduction of the new framework represents the next phase of the company's growth under the leadership of CEO, Sue Y. Nabi. Looking ahead, Coty highlighted its mission to create forward thinking beauty products that provide "new, innovative and simply better" science-based solutions.

The company will also work to help break down barriers in beauty, acknowledging the role and responsibility of the beauty industry to address harmful stereotypes and transform for the 21st Century.

Sue Nabi, CEO of Coty, said: "Collaboration is the catalyst for creating forward-thinking beauty. In synchrony with our people, our partners, and our customers, we will develop products that provide new, innovative and simply better science-based solutions. Together, we will make over the world of beauty."

The news comes after Coty announced Tom Daley as the first ever global male ambassador for Rimmel.

Last month, the beauty company unveiled its plans to double its skincare sales by the 2025 financial year. Coty said it hopes to achieve skincare sales of £443-530 million ($500-600 million) by FY25.


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