Rita Ora teases new haircare line
Singer-songwriter Rita Ora has teased the upcoming launch of her new high-performance haircare brand, created in partnership with beauty entrepreneur Anna Lahey.
Revealing the plans on Instagram, Ora emphasised the impact her career has taken on her hair and her desire to create a range that "feels like we are prioritising hair in our everyday life".
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Whilst specific details were not revealed in the social media post, the brand - called TYPEBEA - is designed for all hair types.
"Throughout my career, I’ve had nearly every hair colour and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you," said Ora on Instagram.
The brand has been developed with Lahey, who is also the founder of ingestible beauty brand Vida Glow.
It marks the latest celebrity beauty brand to hit the market, following the recent launch of Cécred by Beyonce Knowles-Carter and Pink Friday Nails by Nicki Minaj.
The launch also follows the likes of Selena Gomez’s Rare Beauty, Hailey Bieber’s Rhode and Rhianna's Fenty Beauty, amongst others, which have all found success in the industry.
