Retail Recap: The big beauty launches of July 2023
This month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions, to tech and product innovation.
Here's a round-up featuring July's highlights from businesses including Maybelline, Superdrug and E.l.f. Cosmetics, as well as this month's feature content from TheIndustry.beauty.
Launches in the UK
Alice Henshaw's Skincycles lands at Liberty in London
Cosmeceutical brand Skincycles expanded its retail footprint, launching at Liberty's department store on London's Regent Street. The brand joins a number of premium skincare brands stocked at Liberty, including Augustinus Bader, Dr Barbara Sturm, 111 Skin and Sisley Paris.
Italian beauty brand Oway to launch skincare in UK
Italian beauty brand Oway expanded its international footprint, bringing its range of skincare products to consumers in the UK. This includes three new products supporting the brand's wider range spanning cleansers, scrubs, masks, serums and creams designed for all skin types.
New brands
Beauty blogger Really Ree launches new makeup brand
Beauty blogger Really Ree launched a new skincare-infused makeup brand to "help skin look and feel its best". The brand, called Reeson, was in the works over two years and features two "glow enhancing" makeup products for the face.
Tech & Innovation
Haeckels joins Pangaia to launch "groundbreaking" palm oil alternative soap
Haeckels partnered with Pangaia to launch a limited-edition soap featuring a sustainable palm oil alternative. Developed with climate-tech startup C16 Biosciences, the Pangaia REWILD Body Block is the first soap bar made with Palmless Torula oil - a natural, biodesigned replacement for palm oil.
E.l.f. targets Gen-Z consumers launching branded Youtube series with Channel 4.0
Channel 4.0 launched its first-ever branded social series and digital campaign with E.l.f. Cosmetics. The ‘Ready or Not?!’ series features content creator Adeola Patronne and special guests expressing themselves through style, makeup and skincare.
Maybelline introduces first virtual makeup for Microsoft Teams
Maybelline launched its first-ever virtual makeup looks, created with Microsoft to offer consumes a "new way to get ready for video calls". The app in allows users to adjust their personal style within a Microsoft Teams meeting.
L’Oréal launches "world's largest diverse skin and hair study
L’Oréal launched a multi-year study to help researchers better understand the biological, clinical and environmental factors that contribute to skin and hair health over time. The insights will be used to develop "innovative, precision beauty offerings to support the skin and hair goals of all consumers".
Superdrug launches nationwide search for aspiring makeup artists
Superdrug partnered with the British Beauty Council to propel aspiring makeup artists within the cosmetics industry. Launched on TikTok, the 'Search for Studio Stars' campaign offers makeup artists the chance to win a "money-can’t-buy opportunity" to gain social awareness and industry experience from experts at Superdrug.
Faith In Nature launches first-ever crowdfunding campaign for "bigger and better sustainability changes"
Faith In Nature launched its first-ever crowdfunding campaign to invest in more sustainable manufacturing practices. The brand set out to raise upwards of £500,000 via Crowdcube to "continue making game-changing sustainability moves, while helping create eco-friendly products suited to modern shopping habits".
Neom Organics partners with Wincanton to support omni-channel growth
Neom Organics selected Wincanton Group as its dedicated supply chain partner. The group now fulfils the brand's direct-to-consumer e-commerce orders, as well as orders through retailers including John Lewis, NEXT and Marks & Spencer, and via independent retailers.
Features
- Beauty brands say "Hi Barbie" with new collaborative collections.
- The Interview: How Renude is simplifying skincare with the help of AI.
- THG is no stranger to the press and now it's bought it. Why?
- The Interview: RMS Beauty's Rose-Marie Swift on being a rebel and a clean pioneer.
- Plastic Free July 2023: Beauty leaders on finding a solution to plastic pollution.
- The Interview: Dr Vanessa Creaven on bridging the gap between oral health and beauty with Spotlight Oral Care.
