Retail Recap: The big beauty launches of December 2022
This month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions, to tech and product innovation.
TheIndustry.beauty has created a round-up featuring December's highlights from brands including Revolution Beauty, Boots and Very.co.uk.
Launches at UK retailers
Revolution Beauty's Relove collection drops at over 200 Superdrug stores
Revolution Beauty announced the rollout of its Relove collection at over 200 Superdrug stores. Each item in the Relove collection stocked is priced £5 and under, furthering the accessibility of the collection. The range covers various makeup categories including foundations, setting powders, lip glosses and eyeliners.
Tech & Innovation
Puig launches digital fragrance platform
Fragrance company Puig launched a digital platform dedicated to "all things perfume", called Wikiparfum. The platform enables consumers to browse, compare and choose fragrances from its online library, which currently features approximately 19,600 scents.
Neal’s Yard Remedies extends partnership with Wincanton Group
Wincanton Group, a supply chain partner for UK business, extended its partnership with Neal’s Yard Remedies to provide UK e-commerce direct-to-consumer services. The new contract builds on Wincanton’s long-term partnership with the brand, which began in 2008.
Boots launches virtual careers masterclass with The Prince’s Trust
Boots and long-term charity partner The Prince’s Trust launched their first virtual careers masterclass, providing young people with targeted careers advice. The masterclass covers topics including beginning work, applying for jobs, confidence, career opportunities and the importance of finding joy in your work.
Huda Beauty partners with Wincanton Group for UK DTC services
Wincanton Group announced a partnership with Huda Beauty. The three-year contract with sees Wincanton bring the beauty brand's e-commerce fulfilment operation to the UK for the first time.
L’Oréal Group and Sainsbury's bring AI-driven skincare to supermarket aisles
Garnier and L’Oréal Paris partnered with Sainsbury’s to bring skincare consultations to over 100 UK stores. This means that personalised skincare recommendations are now being offered in a supermarket environment for the first time using L’Oréal’s AI-driven skincare technology from ModiFace.
Very launches virtual makeovers for beauty customers
Very.co.uk launched a virtual makeup try-on feature that uses augmented reality to allow customers to virtually try-on beauty products. This service includes 24 lip products by L'Oréal Paris, Maybelline and NYX.
Aromatherapy Associates relaunches ecommerce platform to drive DTC growth
Aromatherapy Associates partnered with digital commerce agency Astound Commerce to create a new ecommerce platform, designed to accelerate its global direct-to-consumer operations by "delivering luxury digital experiences".
Babor partners with Revieve to enhance customer loyalty
German skincare brand Babor became the first beauty brand to use Revieve's new Skin Coach solution. The service offers a post-purchase experience that aims to enhance customer loyalty by supporting consumers in setting skin goals, tracking changes in skin and offering relevant content for specific needs.
Features
- In Review 2022: This year's big beauty launches.
- In Review 2022: The big beauty appointments.
- The omnichannel race - why now?
- Brand Profile: How Alpha-H lead the revolution in acids in skincare.
- The Interview: Tev Finger, CEO and founder, Luxury Brand Partners.
- The Interview: Samantha Jameson, founder, Soapsmith.
- Karen Berman on Just Around The Corner's new beauty and lifestyle zone.
