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Retail Recap: The big beauty launches of September 2023

Sophie Smith
29 September 2023

This month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions, to tech and product innovation.

Here's a round-up featuring September's highlights from businesses including Avon, Elemis and Floral Street, as well as this month's feature content from

Launches at UK retailers

Luna Daily expands retail footprint with launch at Boots

Luna Daily secured its largest UK retail listing to date, set to launch its full range of microbiome balancing bodycare at Boots next month. It marks a significant step in the brand's growth, whilst supporting its mission to "normalise conversations and change education, connecting women to each other and their entire bodies".


Avon to sell in UK shops for first time as it partners with Superdrug

Avon launched on the UK high street for the first time as part of a new deal with Superdrug. The brand, historically known for its door-to-door salespeople, is now stocked at 100 Superdrug shops across the UK.

Lisa Eldridge arrives at Liberty's beauty halls

Lisa Eldridge launched at luxury department store Liberty London, marking the brand’s second permanent home after opening its first-ever concession in Selfridges earlier this year.

Emma Lewisham expands UK presence with Space NK

Luxury skincare brand Emma Lewisham landed at Space NK, marking its first major roll-out in the UK. As part of its retail expansion, the brand is now available online and at 55 Space NK stores across the UK.

Glossier is the latest brand to join Sephora’s extensive line-up

Glossier joined Sephora's UK line-up earlier this month, marking a strategic step in the brand's plans to expand and "bring more Glossier to more people" globally. The expansion adds to Glossier’s in-store presence in the UK, with an existing flagship store in Covent Garden.

Floral Street

Floral Street drives retail growth with new Marks & Spencer deal

British fragrance brand Floral Street launched at Marks & Spencer, strengthening its retail presence in the UK. The department store now offers a selection of the brand's vegan and cruelty-free fragrances, alongside an edit of its home scents.

NET-A-PORTER adds Hermès Beauty and more to its beauty offering

Luxury online retailer NET-A-PORTER introduced a selection of new beauty brands to its offering, including Hermès Beauty, Gezeiten, Auteur andan exclusive kit curated by Joanna Czech.

Estée Lauder brings fragrance to Marks & Spencer's shelves

Estée Lauder announced its launch at Marks & Spencer from 5 October, adding over 30 fragrances to its online offering and selected stores.

New brands

Sporty & Rich enters beauty category

Clothing and accessories brand Sporty & Rich expanded into beauty with the launch of a new skincare range. The new line, called Sporty & Rich Beauty, represents "an extension of the wellness-focused principles that guide the brand's lifestyle".

Liberty LBTY

Liberty unveils "biggest launch to date" with new LBTY beauty brand

Liberty London announced the launch of its own beauty brand, LBTY, debuting with five high-end fragrances from 18 October. Inspired by the luxury department store's fabric print archive, the fragrance collection has been crafted by the "world's most renowned perfumers".

Tech & Innovation

Stylpro unveils new collection of beauty innovations

Stylpro launched a series of new innovations, strengthening its mission to "make beauty effortless". The brand, which was founded by Apprentice winner Tom Pellereau, has launched 10 new products, including three LED light therapy devices and four mirrors.

No7 enters healthy skin category with new Derm Solutions range and in-store service

No7 launched a new Derm Solutions range and in-store service to address the growing need for skin health products and expertise among British shoppers. The collection features five products to help maintain the skin’s barrier and deliver visibly healthy, balanced looking skin, as well as four targeted solutions to address specific skin concerns.


Lush unveils "world-first" device, unlocking new era of bathing

Lush unveiled its latest innovation, a "world-first" device to help elevate bathing and wellness experiences at-home. Taking waterproof speakers to a new level, the 'Bath Bot' sits in water to provide a fun light, sound and colour display.

Provenance launches "first-of-its-kind" tool for sustainability guidance

Provenance launched an AI-powered tool to help close the sustainability skill gap. The 'Sustainability Navigator' offers guidance to help brands develop their sustainability strategy and messaging, identify areas for competitive advantage and reduce the risk of greenwashing.

Wild unveils "world's first" plastic-free, compostable bottle for new shower gel range

Wild launched the "world's first" 100% plastic-free, compostable bottle for its new body wash. Made from 70% bamboo starch and 30% plant starch from agricultural waste, the compostable refill will biodegrade faster than a banana peel.

Benefit Cosmetics launches new AI-Powered Pore Tool for personalised recommendations

Benefit Cosmetics launched a new AI-powered Pore Tool with Perfect Corp. The experience can measure a user's levels and degree of concern for clogged pores, pore size and uneven texture to provide personalised product recommendations.


Renude partners with Laboratoire SVR to offer AI-powered recommendations

Personalised skincare service Renude partnered with Laboratoire SVR to offer customers AI-powered recommendations, allowing them to access Renude's recommendation service, including 1-1 consultations and personalised routines, directly through the skincare brand's website.

Elemis launches AI-Powered skincare service with Perfect Corp

Elemis partnered with Perfect Corp to launch an AI-powered skincare service, helping to personalise its customer experience. The service provides customers with a detailed skin assessment, matching them with a personalised skincare regimen using Elemis products.


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