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Retail Recap: The big beauty launches of February 2024

Sophie Smith
29 February 2024

This month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions, to tech and product innovation.

Here's a round-up featuring February's highlights from businesses including The Inkey List, Skin Rocks and Dove, as well as this month's feature content from

Launches at UK retailers

Caroline Hirons' Skin Rocks lands at Liberty

Skin Rocks by Caroline Hirons landed online and in-store at Liberty London, with its Cream Cleanser, Moisturisers, Retinoids, Support Oil and newly launched acid toners. It is also offering exclusive treatments at the department store, including a ROUTINE RESET and GLOW BOOSTER to help beauty enthusiasts achieve their healthiest skin.

Boots Function of Beauty

Boots expands haircare offer with new brands and products

Boots strengthened its haircare offer with a number of new brands and products launching online and in-store. It marked the latest investment into the haircare category by the retailer, welcoming Function of Beauty, Curlsmith and DIZZIAK.

The Inkey List continues rapid expansion with new John Lewis partnership

Already available at a large number of retailers, The Inkey List continued to strengthen its UK presence through a new partnership with John Lewis. Shoppers can now browse and purchase the brand's best-selling products at the British department store, including its Glycolic Acid Toner, Tranexamic Acid Serum and Super Solutions range.


Anthropologie's shelves are next on Dr.PAWPAW's hit list

Anthropologie became the latest retailer to welcome Dr.PAWPAW's range of lip balms and skincare. Back in August last year, Co-founder Pauline Paterson told about her vision for the brand's colourful tubes to be available in any and every convenience store across the country - the new partnership takes the brand one step closer to her goal.

News brands

Coty debuts fine fragrances under new Infiniment Coty Paris line

To mark its 120th anniversary, Coty unveiled its "most ambitious fragrance launch to date" with a new line of premium fragrances called Infiniment Coty Paris. Created by Sue Nabi, Coty's CEO, and Nicolas Vu, with whom she previously founded the premium skincare brand Orveda in 2014, the new collection debuted with 14 high-end fragrances.

Balmain Beauty teases first launch with new campaign

In anticipation of Balmain Beauty’s launch, the Estée Lauder-owned company unveiled "Projet Confidentiel", a new campaign teasing the brand’s luxury fragrance experience launching this September. This month, the brand debuted a series of striking assets featuring the silhouette of a model holding a matte black fragrance bottle.

Everything we know about Beyoncé’s new haircare line

From Selena Gomez’s Rare Beauty to Hailey Bieber’s Rhode, celebrity beauty brands are thriving. Now part of the line-up is Beyoncé Knowles-Carter, with her debut haircare line called Cécred. The brand launched with eight products to "create a new standard in haircare that breaks down myths and helps to change the narrative in haircare".

Tech & Innovation

Huda Kattan returns as CEO of Huda Beauty and announces brand redesign

Huda Kattan returned as CEO of her eponymous beauty business and is preparing to unveil a brand redesign later this year. A new logo, packaging and products are among the brand's plans for 2024, as some of Huda Beauty's existing lines, including its GloWish range, are set to be discontinued as part of the overhaul.


Dove launches TikTok campaign to tackle growing use of anti-ageing products by children

Children as young as 10 are asking their parents for anti-ageing products, which Dove believes will not only harm their sensitive skin but could also promote premature appearance anxiety. To address this, Dove launched a free resource on how to talk to young people about anti-ageing and beauty anxiety.

Revieve introduces new AI-powered beauty experiences with Google Cloud

Beauty tech company Revieve strengthened its partnership with Google Cloud, introducing two AI-powered makeup experiences to "redefine personalised beauty shopping". Focused on enriching the consumer journey, the platforms allow users to explore different products and colours through advanced virtual try-on capabilities, catering to all styles and financial preferences, from luxury to everyday makeup.

Charlotte Tilbury

Charlotte Tilbury makes history as first female-founded brand to partner with F1 Academy

Charlotte Tilbury became the first beauty brand to sponsor the F1 Academy, a new project developed by Formula 1 to help female drivers progress further in motorsport. The partnership sees Charlotte Tilbury spotlight the academy’s 15 young female drivers and their achievements to raise more awareness about the opportunities the sport has to offer women.

Dyson launches new hairdryer exclusive to professional stylists

Dyson launched a new precision hair dryer - the Dyson Supersonic. Yes, Dyson already makes a hairdyer. What makes this one different? According to the brand, the Supersonic is "smaller, lighter, fast drying and without heat damage".

REFY launches first-ever lash product

REFY, renowned for its brow sculpting products and flush imbuing cheek products, launched its first-ever lash product and entered the realm of fashion. The Lash Sculpt boasts a bespoke applicator to fit every eye shape. Plus, every bristle on the wand is strategically placed to separate, lift and lengthen lashes.

GHD unveils 'most advanced styler to date'

GHD launched its latest beauty tech innovation, a new styler boasting breakthrough HD motion-responsive technology for "ultimate performance and styling speed". Described as its "most advanced styler to date", the GHD Chronos delivers one stroke styling for fast curls, waves or straight looks.


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