Retail Recap: The big beauty launches of June 2023

This month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions, to tech and product innovation.

Here's a round-up featuring June's highlights from businesses including Lisa Eldridge, Marks & Spencer and Charlotte Tilbury, as well as this month's feature content from TheIndustry.beauty.

Launches at UK retailers

Kama Ayurveda to make UK debut with new brand aesthetic

Beauty and wellness brand Kama Ayurveda launched in the UK, marking the brand's first expansion outside its homeland of India. The launch saw the brand's existing product range evolve with reformulations and a new brand aesthetic.

Prai Beauty brings Neck Bar to Marks & Spencer

Prai Beauty opened its first-ever Neck Bar at Marks & Spencer. The service offers customers a personalised "neck check" consultation using a handheld skin scanning device, as well as "neckcials" using the brand's award-winning Ageless Throat & Decolletage collection and neck yoga demonstrations with skincare tips.

Scarlett Johansson’s The Outset launches in the UK

Scarlett Johansson's beauty brand The Outset landed in the UK at online retailer Cult Beauty. Launched by actress Scarlett Johansson and beauty veteran Kate Foster in 2022, The Outset is designed to target the "frustrations of daily skincare struggles".

My Little Coco announces retail expansion

My Little Coco expanded its retail footprint, bringing its range of family-friendly skincare and lifestyle products to four new retailers across the UK. Already available at Boots and its own website, the brand launched at Asda, Waitrose, John Lewis and Ocado.

In Pictures: Lisa Eldridge's first permanent concession lands at Selfridges

Makeup artist Lisa Eldridge opened her namesake beauty brand's first permanent home in the beauty halls of Selfridges. Following the success of its direct-to-consumer website launch and two pop-up stores in Covent Garden, the brand's range of beauty essentials are now housed in concessions at Selfridges.

New brands

Marks & Spencer unveils first new own-brand skincare range in seven years

Marks & Spencer launched a new own-brand skincare range, featuring 19 products charged with science-led ingredients. Fresh Elements has been formulated to help "boost your skin confidence without the fuss, cutting down on complicated regimes and focusing on efficacious, science-backed skincare that makes your skin feel good".

Tech & Innovation

THG to launch new dermatological skincare hub on Lookfantastic

Lookfantastic announced the upcoming launch of its new skincare platform, allowing customers to explore products tailored to their specific needs.  The dermatological skincare hub will offer products that are "medical-grade and dermatologically tested and approved".It has also been designed to provide customers with education, guidance and understanding for their skincare journey.

LYMA enters skincare category with new "groundbreaking" epigenetic innovation

Luxury well-tech brand LYMA has launched into skincare with two new science-backed products to address why we age. Informed by the science of epigenetics, the new Serum and Cream Starter Kit address the eight mechanisms of skin ageing to "stimulate unprecedented transformation to the appearance and future of your skin".

Luxury beauty and fashion game DREST continues momentum securing £15m funding

DREST, the fashion and beauty metaverse game that works in partnership with luxury brands, raised £15 million of funding to continue developing its new product, DREST 2.0.

World’s first saliva pregnancy test launches in UK

Superdrug is now selling the world's first saliva pregnancy test, offering customers greater choice and a more accessible method of pregnancy self testing. The test, called the Salistick, offers "high accuracy for early pregnancy detection utilising revolutionary and patented saliva technology, which allows saliva to be used as a sample rather than the traditional  urine tests".

L’Oréal unveils latest beauty tech innovations

L’Oréal unveiled a series of new beauty technology innovations to create more "inclusive, personalised, accessible and sustainable experiences and solutions for all". The new solutions demonstrate  L’Oréal's expertise at "harnessing the power of data, technology and artificial intelligence to help consumers become better-informed and gain access to beauty products and services personalised for their specific needs".

Bella Hadid unveils first campaign as the face of Charlotte Tilbury as brand launches new app

American supermodel and beauty icon Bella Hadid revealed her first campaign as the new face of Charlotte Tilbury. It came as the brand launches its first-ever app. Called Charlotte Tilbury: Easy Beauty for You, the app includes tutorials, red carpet look breakdowns, shade matching and skin analysis tools.

Neutrogena recruits brand ambassador Kerry Washington for first-ever metaverse experience

Neutrogena entered the metaverse for the first time, hosting a number of gamified experiences during Metaverse Beauty Week. On the second day of Metaverse Beauty Week, Neutrogena introduced a "groundbreaking" way to approach skincare education with the help of actress and brand ambassador Kerry Washington.

Fussy partners with BrewDog to launch "world's first beer-odorant"

Refillable deodorant brand Fussy partnered with BrewDog to launch a beer-inspired deodorant ahead of Father's Day. The beer-scented roll-on brings notes of a pint of Punk IPA, leaving a "bold, hoppy and tropical" scent. It also combines Fussy’s natural ingredients and plastic-free compostable refills, with Punk IPA’s planet positive, carbon negative certified credentials.

Boots launches "biggest ever" summer campaign with new media innovations

Boots celebrated the arrival of the British summer with the launch of its biggest ever summer campaign, titled Perfectly Imperfect. The campaign recognises the public's ability to find the joy in every British summer scenario and highlights the "strength and resilience of the nation; prepared for any weather, obstacle, or delay".

Features

• The Interview: Dr Shaan Patel on the first retail opening of Āatma Aesthetics.
• The Interview: How Amy Ford champions all-year-round SPF protection with Hello Sunday.
• The Interview: Josefin Landgård on co-founding CBD skincare and wellness brand MANTLE.
• The Interview: D'ORSAY CEO Amélie Huynh on reviving a heritage fragrance brand.
• How beauty brands are celebrating Pride Month 2023.
• The Interview: It's Metaverse Beauty Week! Here's everything you need to know from its Founders.
• The Interview: Emmy-winning hairstylist and Conscious Curls founder Angela Stevens.