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In Review 2023: This year's big beauty launches

Sophie Smith
20 December 2023

This year saw a range of new beauty launches in the UK, from new brands emerging to continued product innovation in the industry.

As we approach 2024, TheIndustry.beauty has compiled a list of the beauty launch highlights from 2023. Click the links to read more.

New brands

New men's beauty brand OBAYATY debuts

OBAYATY, a new hybrid skincare and colour cosmetics brand for men, launched for the first time to help "transform the way men approach and shop beauty" with seven multipurpose skincare and colour cosmetics products.

The Steam Bar launches at Selfridges

The Steam Bar, a new premium haircare brand designed for people of colour, launched exclusively at Selfridges. It claims to be the first haircare brand to merge the art of ‘skinification’ with steaming - a key ritual for people of colour for many generations and centuries - to deliver "exceptional scalp care".

bibbi parfum

BIBBI Parfum unveils debut fragrance range 

New brand BIBBI Parfum launched its debut range of luxury fragrances. Each scent draws inspiration from founder Stina 'Bibbi' Seger’s meditative state of mind - the fragrances are "narratives, stories woven from the threads of her inner world".

Georgia May Jagger launches botanical skincare range

Georgia May Jagger unveiled MAY Botanicals, a skincare range that combines science-based functionality and ethically sourced, natural ingredients. The British-American model said she was inspired to create the range due to her personal journey with sensitive skin.

Liberty LBTY

Liberty unveils "biggest launch to date" with new fragrance brand

Liberty London launched its own beauty brand, LBTY, debuting with five high-end fragrances. Inspired by the luxury department store's fabric print archive, the fragrance collection has been crafted by the "world's most renowned perfumers".

Beauty blogger Really Ree launches new makeup brand

Beauty blogger Really Ree launched a new skincare-infused makeup brand to "help skin look and feel its best". The brand, called Reeson, was in the works over two years and launched with two "glow enhancing" makeup products for the face.

SKINWORK launches first skincare line in response to client demand

SKINWORK launched its first skincare line, created to target the common skin concerns seen in the company's treatment rooms. The new range launched with three products, including a cream cleanser, gel-cream and exfoliating peel.

My Skin Feels

My Skin Feels launches and addresses food waste with product line-up

My Skin Feels launched with two products. The Brighton-based business focuses on creating "less products with bigger, better results for both your mind and body". It uses natural and organic ingredients, including those rescued from the food and drinks industry that would otherwise go to waste.

Actress Julie Bowen and media veteran Jill Biren launch skincare brand for boys

Actress Julie Bowen and former Condé Nast Director Jill Biren launched a skincare brand for teenage boys, called JB Skrub. It features "thoughtful, hardworking formulas in minimal, super cool packaging". The product offering spans skincare and bodycare, including a face wash, face lotion and body spray.

John Legend skincare

John Legend's new affordable skincare line targets gap in the market

Singer-songwriter John Legend unveiled his "affordably priced" skincare line for consumers with melanin-rich skin. The ‘Loved01’ range of "skincare must-haves" focuses on treating dryness, pH imbalances, and environmental impact.

Joanna Ellner's new skincare brand REOME launches

REOME, a new holistic skincare brand designed to target stressed skin, launched exclusively at Space NK. Founded by Joanna Ellner, an award-winning beauty editor and acupuncturist, REOME's mission is "to invigorate stress-compromised skin with highly-specialised, potent formulas, and to redefine skincare as a tool for self-connection".

Other highlight launches

ZARA unveils debut hair product range with Guido Palau

ZARA launched its first collection of hair products, formulated, curated and designed with renowned hair stylist Guido Palau. It marked the global debut of ZARA Hair, which launched with a "quartet of golden tools and products designed to be experimented with this holiday season".

Dior unveils new fragrance and skincare for babies

Dior launched a new luxury skincare and fragrance line for babies and children, scented by renowned perfumer Francis Kurkdjian. Under the banner of Baby Dior Beauty, the collection of skincare and fragrance is said to echo the Baby Dior ready-to-wear creations as an "ode to the first steps and emotions of little ones".

Harry Styles' Pleasing enters fragrance with three new scents

Harry Styles' beauty brand Pleasing unveiled its first-ever fragrance line, initially launching with three scents. Developed with French fragrance house Robertet, the new scents are said to embody "simplicity, innovation, creativity, and beauty".

Elemis unveils "game changing" plastic-free sampling sachets

Elemis partnered with plant-based materials brand Morro - launched last month by Cambridge-based Xampla, a pioneer of materials to replace single-use plastics – to produce plastic-free biodegradable sampling sachets.

Glow Hub

Glow Hub expands offer with first-ever makeup range

Gen Z beauty brand Glow Hub launched its first-ever colour cosmetics line. Sticking to its skincare roots and tapping into the trend of hybrid beauty, the brand introduced a collection of four skincare-infused makeup products to "enhance skin, not cover it up".

Victoria Beckham launches into fragrance with three new scents

Victoria Beckham launched a new fragrance collection under her eponymous beauty brand, with each scent inspired by a particular era in her own life. Created in collaboration with master parfumier Jérôme Épinette, the genderless artisanal fragrances "render in scent the visual language cultivated by Beckham at her fashion and beauty business over the past 15 years".

Provenance launches "first-of-its-kind" tool for sustainability guidance

Provenance launched an AI-powered tool to help close the sustainability skill gap. The 'Sustainability Navigator' offers guidance to help brands develop their sustainability strategy and messaging, identify areas for competitive advantage and reduce the risk of greenwashing.

Lush unveils "world-first" device, unlocking new era of bathing

Lush unveiled its latest innovation, a "world-first" device to help elevate bathing and wellness experiences at-home. Taking waterproof speakers to a new level, the 'Bath Bot' sits in water to provide a fun light, sound and colour display.

Charlotte Tilbury celebrates 100 years of Disney with "magical" collaboration

Charlotte Tilbury made "beauty dreams come true" with a new collaboration with Disney. To celebrate 100 years of the Walt Disney Company and 10 years of Charlotte Tilbury Beauty, the partnership launched a series of exclusive products, content and experiences.

Prada expands beauty with new makeup and skincare lines

Prada strengthened its beauty offer with the launch of new makeup and skincare lines. From refillable packaging to intentional colour composites and skin-fusing formulas, the range creates a beauty experience symbolic of the codes that are undeniably Prada: "luxury and functionality".

L’Oréal launches "world's largest" diverse skin and hair study

L’Oréal launched a multi-year study to help researchers better understand the biological, clinical and environmental factors that contribute to skin and hair health over time. The insights are being used to develop "innovative, precision beauty offerings to support the skin and hair goals of all consumers".

Haeckels joins Pangaia to launch "groundbreaking" palm oil alternative soap

Haeckels partnered with Pangaia to launch a limited-edition soap featuring a sustainable palm oil alternative. Developed with climate-tech startup C16 Biosciences, the Pangaia REWILD Body Block is the first soap bar made with Palmless Torula oil - a natural, biodesigned replacement for palm oil.

Marks & Spencer Beauty

Marks & Spencer unveils first new own-brand skincare range in seven years

Marks & Spencer launched a new own-brand skincare range, featuring 19 products charged with science-led ingredients. Fresh Elements is formulated to help "boost your skin confidence without the fuss, cutting down on complicated regimes and focusing on efficacious, science-backed skincare that makes your skin feel good".

THG launches new dermatological skincare hub on Lookfantastic

Lookfantastic launched a new skincare platform, allowing customers to explore products tailored to their specific needs. The dermatological skincare hub offers products that are "medical-grade and dermatologically tested and approved" from brands including CeraVe, Vichy and La Roche-Posay.

Lisa Eldridge launches into skincare category with three new products

Makeup artist Lisa Eldridge unveiled her first-ever skincare line, launching with three products to "elevate everyday skincare". The Seamless Skincare range offers "clinically-proven efficacy and suitability for every skin type".

No7 Super Peptide

No7 unveils new collection featuring "world-first" peptide technology

Following the unveiling of its "world first" peptide technology last month, No7 launched four new products to help reverse the appearance of multiple signs of skin damage. The collection includes No7's new "super peptide" blend for the first time, representing the "biggest cosmetic science innovation" in the brand’s history.

The Body Shop introduces 'new generation of makeup' to help inspire self-expression

The Body Shop re-vamped its makeup category with a new collection of cruelty free, vegan and high-performance makeup. Powered by ingredients including hyaluronic acid, tea tree oil and vitamin C, the "new generation of makeup" also offers various skincare benefits.

Coty Gucci

Coty launches 'world first' fragrance using 100% carbon-captured alcohol

Coty introduced its first globally distributed fragrance manufactured using alcohol from 100% recycled carbon emissions. The product uses CarbonSmart alcohol from Coty’s partner LanzaTech, who capture carbon from industrial emissions and transforms it into alcohol for use in fine fragrances.

Personalised skincare service Dermatica unveils rebrand

Personalised skincare platform Dermatica underwent a brand makeover to emphasise on providing affordable solutions tailored to each customer. The rebrand saw the business update its packaging and provide further clarity on its affordability and development techniques.


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