H&M, founded in Sweden in 1947 by Erling Persson, revolutionized fashion retail with its concept of offering trendy and affordable clothing.

Starting as a women's fashion store, H&M expanded globally, introducing men's, children's, and home collections. Known for collaborations with designers like Karl Lagerfeld and Versace, H&M has democratised fashion and pioneered fast fashion while gradually embracing sustainable practices. With a vast retail presence and online reach, it remains a leader in accessible style and continues to influence the fashion industry.

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