
Rhode, founded by American model Hailey Bieber, has become a skincare sensation, embodying simplicity and efficacy. Launched with a commitment to clean beauty, Rhode offers a curated line of products designed to enhance natural radiance. The brand, backed by Bieber's passion for skincare, resonates with those seeking a minimalistic yet transformative routine.
In May 2025, Hailey Bieber sold the skincare and colour cosmetics brand to E.l.f. Beauty in a deal valued at $1 billion.
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