Birchbox is an online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products.
The products include skincare items, perfumes, organic based products, various other cosmetics and accessories.
As of Jan 2021, Birchbox has 300,000 subscribers and 500,000 active customers. Birchbox's incentive is that the consumer will choose to purchase the full-sized product of whatever sample they've grown to like from the Birchbox website afterward.
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Birchbox handles its own PR in the UK